R&J Group Honored With NJ/IABC IRIS Award for Atlantic Health System’s Neuroscience Center Introduction
February 6, 2004–The R&J Group, New Jersey’s leading healthcare brand building agency, has won a prestigious 2003 IRIS Award from The New Jersey Chapter of the International Association of Business Communicators (NJ/IABC) in recognition of its national public relations campaign on behalf of Atlantic Health’s Neuroscience Center, conducted in conjunction with the American Stroke Association.
R&J was honored with a First Place Award of Excellence at the annual NJ/IABC award ceremony on Thursday, January 29, at Headquarters Plaza Hotel in Morristown, N.J.
โR&J’s strategy was to deliver a multi-faceted, multi-media PR program to introduce Atlantic Health’s Neuroscience Center, with the goal of positioning Atlantic Health as a national leader in stroke education, prevention and treatment,โ commented R&J President John Lonsdorf. โWe are pleased that every aspect of this comprehensive program โ” beginning with a major press announcement and Satellite Media Tour from the International Stroke Conference in San Antonio, Texas on through to brand elevation in local communities โ” was so successful.โ
โHospitals and health care systems have repeatedly selected the R&J Group because of our highly-specialized expertise and unparalleled record of success in health care communications marketing and branding,โ continued Lonsdorf. โThis specialization has paid dividends for our clients, including Saint Barnabas Health Care System, Saint Clare’s Health System, Jersey Shore Medical Center, the Bon Secours Charity Health System, and Atlantic Health, to name a few.โ
The NJ/IABC IRIS Award program celebrates excellence in communications. Entries were judged on innovative and effective use of media, overall quality of writing, design, execution, and successful achievement of communications objectives. IABC, the International Association of Business Communicators, provides products, services, activities and networking opportunities to help individuals and organizations achieve excellence in public relations, employee communication, marketing communication, public affairs and other forms of communication.
The R&J Group is a leading brand building agency specializing in hospitals and health care systems. The agency’s experience with well established institutions and brands allows them to develop creative solutions for building sustainable brand equity and increasing market share for a broad range of clients. Founded in 1986 and located in Parsippany, New Jersey, R&J provides complete marketing, advertising, design, media, e-business and public relations services. For more information on R&J, contact Jeff Chase at (973) 331-1070, or visit them at www.RandJgroup.com.
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